Motorfinity partners with VeteranX to bring exclusive new car discounts directly to the Armed Forces community.
Motorfinity, a provider of new car discounts for frontline workers and the armed forces, has announced a new partnership with VeteranX, a resource for free, personalised support for the military-to-civilian transition, to offer exclusive discounted new car offers.
The partnership marks the first time Motorfinity has integrated its live vehicle offers directly into a partner platform. VeteranX members can now browse Motorfinity's exclusive discounts without leaving the VeteranX website, before seamlessly moving to Motorfinity to explore offers in more detail or make an enquiry.
Designed specifically for the Armed Forces community, VeteranX is a digital platform connecting veterans with employment opportunities, housing support, financial guidance, health services, legal advice, discounts and other member benefits through a single, trusted destination.
The partnership reflects a shared commitment to supporting those who have served, recognising that access to practical, everyday savings can play an important role alongside wider support services during and after the transition from military life.
Motorfinity provides exclusive discounted new car offers to current and former members of the Armed Forces, alongside other eligible frontline workers. In 2025 alone, the company saved customers £14.5 million, with each customer saving an average of £7,400 on their new vehicle.
Founded by Ben Robb, Alfie Usher and former Veterans Minister Johnny Mercer, VeteranX was created to address long-standing frustrations with the support available to service leavers. The platform brings together carefully selected services from hundreds of charities and organisations, helping veterans access tailored support through a single platform rather than navigating multiple providers independently.
Since launching in 2025, VeteranX has already attracted around 10,000 registered members and is working towards supporting 100,000 veterans by the end of 2026.
Dan Briggs, CEO of Motorfinity, said:
"Veterans have dedicated their careers to serving our country, so they deserve access to benefits that recognise their bravery and invaluable contribution. We're incredibly proud to be partnering with VeteranX and becoming the first organisation to integrate our live offers directly into its platform.”
"This partnership is about much more than making discounted cars easier to find. It's about meeting veterans where they already are, working with a trusted organisation that understands their needs, and delivering on our promise to help them save money. On average, our customers save £7,400 on their new car, and we're excited to extend that value to even more members of the Armed Forces community."
Ben Robb, Founder of VeteranX, said:
"Trust is one of the biggest challenges when it comes to supporting veterans. Too many people have left military service feeling let down by the systems that were supposed to help them. That's why every organisation we work with has to demonstrate genuine value for our community.”
"Motorfinity has a strong track record of supporting serving personnel and veterans, and this partnership gives our members direct access to meaningful savings through a seamless experience on the VeteranX platform. Together, we're helping remove another barrier that veterans face as they build their civilian lives."
Motorfinity continues to expand its network of organisations supporting the UK's frontline workers, with veterans remaining one of its core customer groups. The integration with VeteranX represents the latest step in its mission to reward those who have dedicated their careers to serving others.
To find out more about electric vehicle discounts and to check whether you're eligible, visit Motorfinity.
