Four brands have partnered with the MOD to offer special discounts for the Defence community throughout Armed Forces Week 2026.

Household names Cotswold Outdoor, Decathlon, HelloFresh and Mountain Warehouse have become the first ever Official Partners during Armed Forces Week (22–28 June) – through a new collaboration between the MOD, Department for Business and Trade, and Defence Discount Service.

Whether you're looking to improve your fitness, spend more time outdoors, or make healthy eating simpler, the four Official Partners will offer the following boosted discounts during Armed Forces Week, beginning on 22 June:

•       Cotswold Outdoor – 20% off full-price items, online and in stores
•       Decathlon – 20% off a select range of full-priced sports and fitness equipment online 
•       HelloFresh – 60% off your first delivery, 25% off the next seven boxes, plus free treats for life for new and previous customers  
•       Mountain Warehouse – 25% off online

Full details of each offer, including how to claim and any terms and conditions, are available via Defence Discount Service (DDS)

How to claim your discounts

For in-store offers, simply show one of the following as proof of eligibility:

•       Defence Discount Service privilege card (physical or digital)
•       MOD90 Forces Personnel ID Card
•       HM Armed Forces Veteran Card (physical or digital)

For online deals from the Official Partners and many other brands, you can access exclusive promo codes through the DDS website or app.

 Not yet registered with DDS? Sign up today

Over 14,000 brands offer savings all year round, via Defence Discount Service – the official MOD discount service for the UK’s armed forces, veterans and Defence community.

Signing up to access online discounts is free. A DDS privilege card can also be purchased for £4.99 – giving you access to discounts on the high street, in stores, restaurants and venues. Membership is valid for five years. You’ll get a digital card straight away, and a physical card will be posted to you.

Register today via the Defence Discount Service website or DDS app.

Please note: It may take up to 72 hours for membership registrations to be verified and confirmed.

Worth more than just discounts…

15% of all DDS revenue goes to charities that support the Armed Forces community – through the Ministry of Defence – including serving personnel, veterans, and their families. Every time you use your DDS card, you're contributing to that too.