The ‘Your Offer’ campaign aims to improve and enhance the way Defence promotes and communicates about the Armed Forces Offer.
A core pilar of the campaign is delivery of a steady rhythm of communications on the Offer – spotlighting current benefits and new and improved products as they arise. Where possible, Defence are keen to share the perspectives and lived experiences of Service personnel and their families.
The Defence People Comms team is reaching out to invite Service personnel and their families to provide case studies and share positive experiences around the Childcare offer that can be used as blogs on our Defnet and Defence Connect internal communications channels. These will be amplified across Single Service channels too.
There may also be opportunity for British Forces Broadcasting Service (BFBS) TV/radio coverage, and amplification of content in Family Federations magazines and on HIVES channels.
If you are happy to get involved and share your experiences, please contact [email protected] for more information.