A lot has changed since Defence Discount Service was launched way back in 2012, so they decided it was about time for a makeover.

The new shield icon is divided into three elements to represent the land, sea and air – the unique triumvirate that makes up the Armed Forces.

They have also introduced real-life imagery of Serving Personnel so that they can showcase you, their members, in the most authentic way possible - as you continue to protect and serve.

But don't panic!

Whilst their branding has changed, the discounts haven’t gone anywhere and DDS are committed to bringing even more incredible partners on board over the coming months.