As of today, Royal British Legion Industries (RBLI) has a new name: Royal British Veterans Enterprise (RBVE).

Our mission remains unchanged: empowering veterans and people with disabilities by creating jobs, providing homes, and building communities.  our new name and visual identity express it more clearly. They help us advocate more effectively for the work our supporters have helped make possible.

Over the years, our name has often been confused with other organisations.

This rebrand brings clarity and confidence, ensuring more people understand who we are, what we do, and where their support goes.

It also allows us to better demonstrate the impact of that support, from our social enterprises that provide meaningful employment, to our village that offers purpose-built homes, to the communities we build where veterans can live independently and thrive.

The rebrand coincides with a further £45 million investment in creating even more employment and housing opportunities, a milestone made possible by the collective efforts of our supporters, partners, and staff.

We’re proud to share that the rebrand was delivered pro bono by leading creative agency Accenture Song, meaning no public or donor funds were used. This has allowed us to focus every penny on what matters most: maximising the impact of our life-changing support.

You’ll start to see our new identity across our sites, materials, and communications soon.

Thank you for being part of this next chapter.

Best wishes

Royal British Veterans Enterprise (RBVE) - https://rbve.org.uk/