- What it is to be an entrepreneur – fact and misconceptions.

- In-depth analysis of the business plan - to enable individuals to understand their business in context.

- Marketing - market research, understanding the market, market segmentation, competitors, marketing oneself effectively.

- Money and finance - covered in an accessible, interactive way enabling individuals to understand what to consider, how to apply it and risk mitigation.

- Networking, Connections, Support.

- Legal aspects - covering various points from intellectual property to legal set-ups for starting a business.

- Sustainability - including on-going client management and client acquisition, building out and developing a business plan over time.

- Growth and how to manage it – staff recruitment.